May 5, 2010


The world around us is becoming increasingly immaterial. We are now used to write emails instead of letters, to pay online, to download music and touch virtual buttons on touch screens. We live in a society of images, a visual culture full of colours, advertisements, television and the internet. There is not much left to feel. Giving importance to surfaces that are desirable to touch can reconnect us with the material world and enhance the emotional value of an object.